Largest firm on the planet, Apple Music, will on Sunday launch its first radio show in Africa.
Music producer DJ Cuppy (Florence Ifeoluwa Otedola) is its host.
The streaming platform introduced on Thursday that “Africa Now Radio with Cuppy” will function a mixture of up to date and conventional widespread African sounds, together with genres like newest African sounds.
This can be in amapiano, afrobeats, highlife, alte, home, hip-hop, afrobongo, or kuduro and extra.
Listeners will hear the most recent and best African artists and new types of African widespread music, which fuse conventional and up to date sensibilities, morphing into hybridized sonic fragments connecting all corners of Africa.
Cuppy will host the weekly one-hour show, which can be obtainable at 9 a.m. EDT.
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“The show represents a journey from West to East and North to South, however importantly a story of Africa then to Africa now,” Cuppy mentioned in a press release.
African music and artists have discovered success exterior of the continent and onto the pop charts in each the U.S. and UK in recent times. Acts like Drake and Beyoncé have borrowed the sound for their very own songs, whereas performers like South African DJ Black Espresso in addition to Davido, Burna Boy, Tiwa Savage, Wizkid and Mr Eazi — all with roots in Nigeria — proceed to realize consideration and have turn out to be family names.
Apple Music made the announcement the identical week Common Music Group mentioned it was launching Def Jam Africa, a brand new division of the label centered on representing hip-hop, Afrobeat and lure expertise in Africa. The label mentioned it will likely be primarily based in Johannesburg and Lagos however plans to signal expertise from all around the continent. The deal is claimed to be price seven digit determine.
Cuppy, the daughter of Nigerian billionaire Femi Otedola is by this deal, bringing the world to Africa as she is now the face and voice behind Apple Music’s new radio show known as ‘Africa Now’. Apple Music is a world music platform with 60 million listeners from over 160 international locations worldwide and over 30 international locations in Africa alone. Cuppy can be DJing all genres of African music weekly while entertaining the listeners with interviews between her fellow artist associates.
Cuppy has been on the rise and in her DJ and music producing profession incomes necessary endorsements. Her take care of international large like Apple, is certainly her a crowning endorsement.